marketing
10: A three-step marketing funnel for new businesses
If I were starting a new business, here's the simplest way I'd use digital marketing to grow it.
Scott Goodacre
I'm a marketing consultant and trainer.
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09: Move over Twitter, there's a new text-only app in town
With the announcement of Threads, we have one of the first big social media launches in a long while.
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08: The answer to the question I probably get asked the most
How exactly do you get started promoting a business on social media?
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07: Nuance can do one
This piece by Andy Nairn summarises an academic article from 2017 titled “Fuck nuance”. It’s well worth a read. People try to be too clever with their marketing. The average customer doesn’t have time for us to dance around the topic. You’ll get further, quicker, if you
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06: Debunking myths
I’m rapidly approaching a bit of a summer break in my work. Because I work with quite a lot of small-to-medium-sized businesses, and a lot of them are owner/marketers, we find that the summer isn’t the best time to run training. People are on holiday, kids are
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05: I bought some sauce, and now they're trying to make me buy some more
Five emails in, and still we go. It’s getting to that time of the year when some of my training contracts pause for a few months. Experience has taught us that a lot of business owners don’t turn up to training during school holidays, so we’ve started
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04: Sticking to what you know
I’ve recently just had a bit of a holiday (well, time off work) for the first time since Christmas. To say it was overdue is probably a slight exaggeration. It also gave me a bit of time to actually think about what I’m doing, what my offer is,
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03: Changing habits, triggers, and influencing behaviour
Or, "we're all about to find out if 10.30pm on a Wednesday night is a good time to send newsletters"
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02: Why you can't always get what you want
I would say that I divide my working time fairly evenly between marketing and teaching. The marketing side is pretty broad - web development, content writing, Google Ads, strategy work - but it informs what goes into my teaching, where I deliver formal qualifications and help local business owners understand
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01: Valuing customers, doing it yourself, and loving your first follower
Hello! And thanks for subscribing. I’ve toyed with the idea of a newsletter for a while. I got into this whole marketing thing through a love of writing, and studying Journalism in the mid 00s. Twitter’s great, and I owe it a lot, but there’s something a